Admissions Counselor

About Sweet Briar College:
Sweet Briar College is a nationally recognized liberal arts institution committed to cultivating
female leaders. Consistently ranked among the most innovative liberal arts colleges by U.S.
News & World Report, Sweet Briar stands out for its robust liberal arts programs and unique
opportunities in women’s leadership, engineering, sustainability, the arts, and its renowned
equestrian program. Nestled in the foothills of Virginia’s Blue Ridge Mountains, our picturesque campus features stunning lakes, forests, trails, vineyards, and greenhouses. With an intimate student-to-faculty
ratio of 8:1, Sweet Briar fosters close-knit, supportive relationships that empower students to
thrive academically and personally.

Admissions Counselor
Classification: Exempt
Reports To: Assistant Director of Admissions
Job Summary
Sweet Briar College is experiencing exciting growth, and the Department of Enrollment
Management is seeking a full-time Admissions Counselor to join our team. Admissions
Counselors are prospective students' first point of contact and play a vital role in shaping their
Sweet Briar experience. We’re seeking dynamic, engaging individuals who excel at building
meaningful relationships and are passionate about higher education and its transformative
potential.

Position Type/Expected Work Hours
This is a full-time, onsite role, Monday through Friday, with flexibility for events and special
projects during evenings and weekends as needed. This is not a remote or hybrid position.

Essential Responsibilities
 Recruit prospective students for enrollment at Sweet Briar.
 Build and cultivate relationships with students and families via phone, text, email, and
person.
 Deliver informational sessions for prospective students, parents, and high school
counselors.
 Develop relationships with secondary school personnel, professional organizations,
alumnae, and other stakeholders.
 Conduct consultative admissions interviews to understand students’ motivations, career
goals, and potential obstacles, helping them identify the best-fit academic program.
 Present tailored information on Sweet Briar’s educational benefits.
 Guide prospective students through admissions, including linking them to financial aid
and other resources.
 Maintain consistent communication with prospective students using SLATE and other
methods.

 Attend on-campus events such as open houses, scholarship days, and accepted student
events.

Required Qualifications
 Bachelor’s degree.
 Minimum of 2 years of experience in customer service, marketing, sales, or related fields.
 Valid driver’s license and insurability.
 Exceptional oral and written communication and presentation skills.
 Knowledge of marketing strategies and experience with data-driven decision-making.
 Strong interpersonal skills and the ability to collaborate effectively.
 Commitment to teamwork, service excellence, and continuous improvement.
 Passion for educating and empowering young women and the College's long-term
sustainability.

Work Environment
 Primarily office-based, with occasional outdoor exposure for events.
 Flexibility to work evenings and weekends as needed.

Physical Demands
 Prolonged periods of computer use and walking across campus.
 Ability to lift to 20 pounds.
Travel
 Occasional travel for outreach, professional development, and other needs.

Other Duties
This job description overviews responsibilities and may evolve or expand over time.

Application Process
Review of applications will begin immediately and continue until the position is filled. To apply,
please submit a cover letter and resume.

Sweet Briar College is committed to fostering an inclusive community as an Equal Opportunity
Employer. We encourage applications from individuals of diverse backgrounds, experiences, and
perspectives who will enrich our campus and contribute to our commitment to diversity and
excellence.